Using hypertext, a link is a selectable connection from one word, picture, or information object to another. In a multimedia environment such as the World Wide Web, such objects can include sound and motion video sequences. The most common form of link is the highlighted word or picture that can be selected by the user (with a mouse or in some other fashion), resulting in the immediate delivery and view of another file. The highlighted object is referred to as an anchor. The anchor reference and the object referred to constitute a hypertext link.
Although most links do not offer the user a choice of types of link, it would be possible for the user to be provided a choice of link types, such as: a definition of the object, an example of it, a picture of it, a smaller or larger picture of it, and so forth.
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Search Engine Optimization India / Search Optimization) is a process of improving the volume and quality of web traffic to a site from Search Engines through natural / organic search results.
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